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If the world continues on the same path, the amount of plastic dumped in our water ways is expect to double by 2025. We are on the verge of an irreversible tipping point according to a new study by researchers from Sweden, Norway and Germany, and our current waste management systems are no longer adequate to handle the amount of plastic waste consumer culture produces.
Research completed by Royal Society for the Arts (RSA) found on average 49% of clothing made by Boohoo, Prettylittlething, Missguided and Asos were made of polyester, acrylic, nylon and elastane, with only 3% of those clothes containing recycled plastics.
We have reached a tipping point in the balance of health and decline of the planet. Our purpose is to have a measurable impact on improving the health of our planet and all of its inhabitants.
This recent article from DownToEarth takes a deeper look at greenwashing in the fashion industry. Have a read to learn how to identify greenwashing.