73% of beach litter is plastic
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According to @natgeo, 73% of beach litter is plastic, including bottles and bottle caps, wrappers, grocery bags, and filters from cigarette butts. Next time you go for a walk on the beach bring a garbage bag + gloves so you can do your part to clean up our coastlines.
For today's #plasticfact we're looking at the total amount of plastic created since it skyrocketed to popularity in the 1950s.
If the world continues on the same path, the amount of plastic dumped in our water ways is expect to double by 2025. We are on the verge of an irreversible tipping point according to a new study by researchers from Sweden, Norway and Germany, and our current waste management systems are no longer adequate to handle the amount of plastic waste consumer culture produces.
A plastic straw's biggest environmental impact is its end-of-life disposal... but looking at its lifecycle as a whole, they are less harmful than popular alternatives that have sprung up in recent years.
Research completed by Royal Society for the Arts (RSA) found on average 49% of clothing made by Boohoo, Prettylittlething, Missguided and Asos were made of polyester, acrylic, nylon and elastane, with only 3% of those clothes containing recycled plastics.
Plastic is one of the most ubiquitous materials on the planet, and the proliferation of microplastics is one of our greatest challenges. By providing a scalable solution that can be implemented immediately, we can truly make a difference.
We have reached a tipping point in the balance of health and decline of the planet. Our purpose is to have a measurable impact on improving the health of our planet and all of its inhabitants.
This recent article from DownToEarth takes a deeper look at greenwashing in the fashion industry. Have a read to learn how to identify greenwashing.
"PPE has become an additional threat to the world's oceans, which have been choking under the weight of plastic at a rapidly increasing rate."
"PPE has become an additional threat to the world's oceans, which have been choking under the weight of plastic at a rapidly increasing rate."
