Implementing circular business model for global brands

Moving from a linear business model to a circular takes time, effort, and trial and error. But it also has its hidden benefits.

Organizations all over the world are starting to see the necessity and potential of implementing circular business models. GreenBiz Group spoke with three companies embracing these practices at GreenBiz 21: REI, IKEA and Eileen Fisher. Whether its reusing, reselling or recycling, each company is adding one or more pillars of the circular economy to their business practices.

Shifting to a circular business model creates opportunities for companies to reach new customers, all while exciting and engaging their loyal base and having a positive impact on the planet. Check out four lessons these companies have learned from adding circular business practices below.

Blog post's featured image.

Organizations all over the world are starting to see the necessity and potential of implementing circular business models. GreenBiz Group spoke with three companies embracing these practices at GreenBiz 21: REI, IKEA and Eileen Fisher. Whether its reusing, reselling or recycling, each company is adding one or more pillars of the circular economy to their business practices.

Shifting to a circular business model creates opportunities for companies to reach new customers, all while exciting and engaging their loyal base and having a positive impact on the planet. Check out four lessons these companies have learned from adding circular business practices below.

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